Hitachi Koki Announces Brand Name Change to
1 November 2017
Hitachi Koki Announces Brand Name Change to “HiKOKI”
‐The re‐branding reflects the Company’s commitment to further expansion as a global brand‐
Hitachi Koki Co., Ltd., a leading manufacturer of power tools and life‐science equipment, announced today that the company will change its corporate name to Koki Holdings Co., Ltd., effective June 1, 2018, and will rebrand its full line of power tools known as HITACHI and/or Hitachi Koki under the new HiKOKI (pronounced “hai‐koh‐key”) name, effective October 1, 2018. The name changes are in line with the company’s ambitious international growth strategy, aimed at ensuring sustainable growth while expanding business in the nearly 100 countries in Hitachi Koki’s global network.
Full details can be found HERE